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PAWSPANION
INDUSTRY
Pet Care
BRIEF
Pawspanion is a comprehensive pet care brand offering a 27-product line designed to cater to the grooming and wellness needs of pets. The collection includes a range of premium products such as oatmeal and hypoallergenic shampoos for sensitive skin, fragrance sprays for a fresh, pleasant scent, and a detangling spray to make grooming easier. Pawspanion’s products are formulated to provide gentle care while ensuring the comfort and health of pets.
TAGLINE
Pampering your Pets with Pure Love
SERVICES
Logo Branding
Design System Packaging
Label Printing
Icons
DESIGN APPROACH
My design approach for Pawspanion reflects the brand’s deep commitment to pet care and the well-being of pets. I wanted the visual identity to convey the heartwarming relationship between pet owners and their furry companions. For the logo, I incorporated a heart within the dog paw symbol to emphasize how Pawspanion cares for pets as if they were family.
To further strengthen the connection between the products and the pet owners, I chose to use real images of cats and dogs on the packaging. This allows owners to easily envision their own pets using the product, making it feel more personal and relatable.
For the fragrance products, I carefully photoshopped images of real fruit to visually communicate the fresh, natural scents of the sprays. This creates an authentic, appealing look that enhances the sensory experience of the brand.
The overall packaging design is clean, colorful, and vibrant—intended to stand out on retail shelves. The bright, welcoming colors mirror the pure, natural ingredients of the products, while also drawing attention to the brand’s values of transparency and quality. This design approach ensures that Pawspanion not only looks appealing but also communicates the trust and care that goes into each product, reinforcing the brand’s commitment to the health and happiness of pets.
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